Blog

Making a Splash with Smart Decision Guides – Case Study: Oracle Corporation

Posted November 30th, 2018

No introductions are needed for Oracle Corporation, which ranks as the third largest software company in the world. We’re proud to count Oracle — in particular, the Oracle Hospitality and Oracle Food & Beverage divisions of the company — as a loyal client partner. Their top-notch marketing professionals excel at utilizing co-branded content assets such as Smart Decision Guides and commissioned eBooks (here is a new one) from Starfleet Research, our IT market research arm, to do what every leading technology solution provider needs to do so as to compete effectively and progressively grow their business: demonstrate thought leadership and educate target prospects (preferably, in an unbiased manner), raise brand visibility and stand out in the crowd, and fill their sales pipelines with qualified leads. The good news is that a solution provider need not have the marketing resources of a multi-billion-dollar software behemoth in order to make a big splash with their licensed version of a Smart Decision Guide. To be sure, many sponsors run marketing campaigns that include paid tactics such as email blasts and banner ads on industry trade publications. That said, some of the most effective tactics, including ones that leverage the company’s own website and social media channels, cost virtually nothing. Here are examples of how this client partner is promoting a new Smart Decision Guide that even a small solution provider can successfully emulate.

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More Solution Providers Look to Starfleet Media for Custom Lead Gen Campaigns

Posted October 28th, 2018

Content development and lead generation are our bread and butter. Usually, the two go hand-in-hand. We’re particularly well known across the core industry sectors we serve — namely, hospitality, retail and healthcare IT  — for our Smart Decision Guides program. As part of the underwriting benefits, solution providers receive perpetual licensing rights to a customized version of the Smart Decision Guide (featuring their logo and company description) as well as a guaranteed number of qualified leads based on their target prospect criteria. Perhaps less well known are our co-branded eBooks, produced and promoted on behalf of leading solution providers, which also generally come with a lead generation option. Increasingly, our customers are taking advantage of this option, leveraging our SEO/SEM expertise and content distribution network to generate any number of leads on their behalf through scrubbed downloads of the content asset. This turnkey solution addresses one of the biggest marketing challenges facing any solution provider: how to create high-value content while filling the sales pipeline on an ongoing basis.
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Explore the Benefits of Starfleet Media Content Marketing Programs

Posted September 12th, 2018

Are you a technology solution provider in the hospitality, retail or healthcare space? Are you looking to demonstrate thought leadership, raise brand visibility and generate qualified leads? If the answer to both these questions is a resounding “yes,” then you’ve come to the right place – sort of. While plenty of information about what we do and why dozens of the world’s leading solution providers partner with us on an ongoing basis to reach their marketing and brand-building objectives is available on this website as well as at Starfleet Research, our IT market research arm, additional information, not publicly available, can be found elsewhere on the web. To access this information, all you have to do is ask.

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Starfleet Leads the Pack with Co-branded eBooks in the Hospitality Sector

Posted August 17th, 2018

It was a busy summer at Starfleet Media and Starfleet Research, our IT market research arm, in terms of content production and demand generation of co-branded eBooks, with more than a dozen new titles recently (or soon to be) released in partnership with some of the world’s leading technology solution providers. Hospitality IT has long been one of our industry focus areas. It’s no surprise, then, that more than half of the new eBook titles (some of the covers are shown below) explore various aspects of technology-enabled business improvement for hotels and resorts. We are proud to lead the pack of market research firms (and all others) in the production and distribution of commissioned eBooks for this dynamic industry sector. Starfleet Research brings an unmatched “cloak of credibility” in the eyes of hotel operators that invariably results in more leads and higher quality leads. And our market presence in this sector continues to grow with the success of Hotel Technology News, which is fast becoming a leading industry resource. The fact that all of the solution providers previously partnered with us on other co-branded eBooks speaks to the value of these resources for use in content marketing and lead generation activities and the overwhelming demand we continue to receive for new commissioned eBooks.

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Want to See Your Data? All You Have to Do is Ask

Posted July 2nd, 2018

Starfleet Media, its affiliates and subsidiary properties deliver high-value content to industry practitioners. We also deliver qualified prospect information (“leads”) to B2B technology solution providers. GDPR regulations allow people in the EU to review their personal data from an organization. If you would like to see the data that Starfleet Media may have collected and retained about you, please fill out the Request My Data form and submit your request. We will deliver the information on record, if any, or provide you an update on your query. We generally respond within three (3) business days. Continue reading

Starfleet’s B2B Content Assets Speak Your Language

Posted June 19th, 2018

Given that most of our client partners have a global presence, many of them with offices scattered across various parts of the world, including Europe and Asia, it’s no surprise that we’re often asked to translate our content assets into foreign languages for localized content marketing and lead generation campaigns. We’re happy to comply and are humbled by the fact that, increasingly, our content assets on technology-enabled business improvement in industry sectors that include hospitality, retail and healthcare are becoming recognized as authoritative resources even in non-English speaking markets.

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Starfleet Media and HotelClocks.com to Give Away Ten Hermle Clocks to Hotel IT Decision Makers

Posted May 25th, 2018

Starfleet Media today announced a promotional giveaway with HotelClocks.com, the leading wholesale distributor of exquisite clocks to luxury hotels and resorts. For the next month, IT decision makers and others looking to get up to speed on the latest hotel technology can have a chance to win the oldest hotel technology — and, indeed, no hotel technology is older than clocks. The two companies will jointly give away ten (10) Ferrum Quartz Regulator Wall Clocks by Hermle, one of the world’s most prestigious clockmakers. Each clock has a list price of $600.

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Starfleet Media Commits to GDPR Compliancy

Posted April 26th, 2018

As most B2B marketing services providers with a global presence are well aware, the EU’s General Data Protection Regulation (GDPR) go into effect next month. GDPR legislation requires that marketing service providers like Starfleet Media, which captures leads from all over the world on behalf of our B2B clients, follow certain privacy rules when it comes to collecting, tracking, or handling EU-based prospect data. The GDPR applies to any vendor that processes or stores data of propspects in the EU, even if, like Starfleet Media, they don’t have a physical office in Europe. Many of our clients’ legal departments have recently contacted us to confirm that we will be able to satisfy their own policies for GDPR compliance. The answer is a resounding “yes.” At Starfleet Media, we have always been committed to personal data and privacy laws and we are now taking the necessary steps to ensure that we comply with the new legislation for capturing and distributing prospect data in the form of qualified leads from European countries.

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Starfleet Media Partners on Upcoming Hospitality Technology Events

Posted March 22nd, 2018

Starfleet Media  is pleased to announce its participation in two upcoming events serving the hospitality industry. Both events are hosted by The PRYSM Group, which ranks as the UK’s largest independent trade exhibition organizer.  Hotel Technology News, a Starfleet Media publication, is serving as media partner for Hotel & Spa Tech Live, which takes place in London, September 25-26.  Hotel & Spa Tech Live is the UK’s leading event for the technology, systems, products, and services that are breaking new ground in the hotel and spa sector. Restaurant Technology News, another Starfleet Media property, is serving as media partner for Restaurant & Bar Tech Live, which is Europe’s largest exhibition dedicated to the emerging technology and services that are forming the future of restaurants and bars.

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Starfleet Media Partners with Restaurant Activity Report

Posted February 12th, 2018

We have recently established several new strategic partnerships to support the continued growth of our IT restaurant management practice area. Foremost among these strategic partnerships is The Restaurant Activity Report, which since 1998 has been the industry leader in providing research data about new restaurants opening up and changing hands throughout the United States. What sets this organization apart from all the others is a research staff which spends hundreds of hours each month manually scouring new business data. As the team confirms new leads or gathers activity data, they upload it to the website and send an email notification to each member who has decided to opt in. Members can also log in at any time to see leads or data, even if they have declined to be part of the email notification system.

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Smart Decision Guides Get a Makeover

Posted January 4th, 2018

Starfleet Media is starting the New Year with a fresh look for our core content assets, including our ever-popular Smart Decisions Guides. These resources have undergone only minor changes in design over the past five years. Feedback on the new design treatment has been overwhelmingly positive. The new templates will be utilized starting next month with the release of The 2018 Smart Decision Guide to Hospitality Revenue Management. The landing pages for our content assets have also been redesigned. In addition, we’ve raised the bar on our co-branded eBooks, including several new hospitality-related titles publishing this month. Cutting-edge and even futuristic graphic design work on the part of our visual communications team makes our high-value content all the more compelling and engaging.

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Best Practices for Leveraging the Licensed Version of a Smart Decision Guide

Posted December 14th, 2017

As we’ve often noted, as as we hear repeatedly from our clients, a large part of the value of the Smart Decision Guide program is the PDF licensed version with the underwriter’s logo only on the cover and company profile page only in the appendix. The benefits of this valuable content asset can’t be overstated. Yet not all participating solution providers take full advantage of it. Some solution providers showcase their licensed version on their homepages and in their blogs and resource libraries. They distribute copies at industry trade shows. They email it as an attachment to prospects. And they use it as the basis for any number of other content marketing activities, including email blasts and third-party syndication, resulting in dozens or hundreds of additional leads for their sales pipeline. We are always pleased to see solution providers maximizing their investments in the Smart Decision Guide program by putting their licensed versions of the content asset to good use.

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