Starfleet Research Co-branded eBooks: Demonstrate Thought Leadership, Raise Brand Visibility and Generate Qualified Leads

Posted December 1st, 2019

Starfleet Research co-branded eBooks harness the power of specificity, deep-diving into focused topic areas, while demonstrating the best in thought leadership, research-based insights, and creative design. Starfleet Media handles all research, content development, graphic design and production work. Whereas internal, vendor-produced content assets are commonly viewed as thinly-veiled marketing collateral, the Starfleet Research brand brings an unmatched “cloak of credibility.” Co-branded eBooks enable solution providers to demonstrate thought leadership, raise brand visibility and generate qualified leads. With Starfleet Research co-branded eBooks (and infographics), the content focus and key takeaways are developed to align with the solution provider’s competitive strengths, go-to-market messages, and how the solution provider seeks to educate its target prospects.

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Restaurant Solution Providers: Get Free Access to the Largest U.S. Database of Pre-Opening Restaurants

Posted November 23rd, 2019

For a limited time, Starfleet Media is offering a 1-month subscription (a $1,150 value) to Restaurant Activity Report (a premier content distribution and lead generation partner) to restaurant technology solution providers that participate in Smart Decision Guides and/or Starfleet Research co-branded eBooks as an added benefit at no extra cost. Advertisers in Restaurant Technology News (a Starfleet Media publication) or solution providers that purchase 36 credits for publication of press releases and bylined articles are also eligible. Restaurant Activity Report is the world’s most extensive and comprehensive database of pre-opening as well as existing restaurants in the U.S. market. Many of the world’s leading restaurant technology solution providers rely on Restaurant Activity Report in support of their prospecting activities. The benefits include pre-opening restaurant leads sent twice per week, with complete contact information and restaurant descriptions, and access to the entire Restaurant Activity Report searchable database of both pre-opening and existing restaurants. Additional benefits may include three regional and/or national marketing email blasts sent to up to 20,000 restaurant owners and operators.

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Publishing Agenda: 2020 Smart Decision Guides for Hospitality Solution Providers

Posted November 15th, 2019

More than a dozen leading hospitality technology solution providers have already renewed their participation for 2020 in our multi-sponsored Smart Decision Guides, which are independently produced by Starfleet Research (the IT market research arm of Starfleet Media). These titles, are widely regarded as the most definitive and authoritative resources for IT decision makers researching next-generation technology solutions. Turnkey content marketing and lead generation program includes licensed content asset as well as a guaranteed number of qualified leads based on each underwriter’s target prospect criteria. Because Smart Decision Guides are limited to five (5) company underwriters (generally, the leading providers in that competitive arena), there may be limited or no availability on the following titles:

  • The 2020 Smart Decision Guide to Hotel Property Management Systems (publishing Q1 2020) – Everything you need to know about next-generation hotel property management systems – and how to select the right one for your business
  • The 2020 Smart Decision Guide to Restaurant Management and POS Systems (publishing Q1 2020) – Everything you need to know about next-generation restaurant management and POS systems – and how to maximize IT success
  • The 2020 Smart Decision Guide to Hospitality Revenue Management (publishing Q2 2020) – Everything you need to know about next-generation AI-powered revenue management – and how to maximize success for your hotel or resort
  • The 2020 Smart Decision Guide to Hotel Guest Experience Management (publishing Q2 2020) – Everything you need to know about Guest Experience Management – and how to select the right solution(s) for your hotel or resort
  • The 2020 Smart Decision Guide to Restaurant Guest Experience Management (publishing Q2 2020) – Everything you need to know about Guest Experience Management – and how to select the right solution(s) for your restaurant

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Get Starfleet Media’s “2020 Programs and Media Kit” – Just In Time For Budgeting Season

Posted October 30th, 2019

Good news if you’re a technology solution provider looking to maximize the value of your content marketing budget for 2020. Starfleet Media’s “2020 Content Marketing Programs and Media Kit” is now available. The publication provides everything you need to know about our Smart Decision Guides, widely regarded as the most definitive and authoritative resources for IT decision makers researching next-generation technology solutions, and our Co-Branded eBooks, which harness the power of specificity, deep-diving into focused topic areas, while demonstrating the best in thought leadership, research-based insights, and creative design. The publication also outlines the benefits of Benchmark Reports, which focus on how companies maximize performance and achieve their desired objectives with specific technology-enabled business initiatives. (Unlike Smart Decision Guides, which are industry-specific, Benchmark Reports are not industry-specific.) Also, learn about the range of opportunities, both paid and unpaid, to reach a global audience of hotel and/or restaurant IT decision makers and influencers in a targeted and cost-effective manner with our  industry publications: Hotel Technology News and Restaurant Technology News. Both publications now rank as top organic Google search results for the terms “hotel technology” and “restaurant technology,” respectively, and for many related terms, accounting for thousands of new website visitors and hundreds of new subscribers each month and ensuring that client partner content is found by hospitality professionals in the market to make a technology-related purchase decision.

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Best Practices for Leveraging Starfleet Research Content Assets on LinkedIn

Posted September 27th, 2019

There are countless ways to put a Starfleet Research content asset, be it the licensed version of a Smart Decision Guide or benchmark report, a co-branded eBook or an infographic, to good use. In most cases, “good use” means using it as the basis for a content marketing and lead generation campaign. There are many different channels that can be used for this purpose. One channel that has proven especially effective is LinkedIn, given its business-related orientation and interest-specific audiences. And one approach that has also proven especially effective involves sharing a single research finding in a post, which then links to a landing page. Often, a single, compelling stat is all it takes to pique a reader’s interest and prompt him or her to click through to the landing page where they can read more and download the content asset.

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For Technology Solution Providers, Infographics Can Tell a Good Story

Posted August 30th, 2019

While infographics are rarely gated, meaning no customer prospect information is required to access them, that doesn’t mean this type of content asset does not serve a valuable purpose. On the contrary, there may be no better brand-building vehicle. In fact, in a recent survey our co-branded infographics were rated valuable by 92 percent of marketers given their ability to drive website traffic and create brand awareness. According to other research, infographics receive three times more likes and shares on social platforms, on average, compared to other types of content assets, driving increased traffic to a company website or landing page. Let’s face it: Infographics have the power to transform dull data into captivating imagery.

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Starfleet Media Announces Publishing Agenda for 2020 Benchmark Reports

Posted July 15th, 2019

Starfleet Media today announced that eight benchmark report titles, including several revised and updated editions of previously published titles that proved to be popular among technology decision makers will be featured in the 2020 lineup of Starfleet Research benchmark reports. Several surveys (e.g., Application Performance Management and Enterprise Business Intelligence) that will serve as the basis for the best practices market research findings have already launched and will be promoted over the coming months to generate the requisite number of qualified responses. Some benchmark report titles have already been licensed on either an exclusive or shared basis by leading technology solution providers. Infor, for example, a global leader in business cloud software products and long-time client partner, has claimed exclusive licensing rights to The 2020 Benchmark Report on Enterprise Performance Management in support of their d/EPM platform capabilities.

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Starfleet Media Publications Announce “Choice Awards for Environmental Good” Competition

Posted June 5th, 2019

In honor of World Environment Day, as designated by the United Nations, Starfleet Media industry publications Hotel Technology News and Restaurant Technology News today launched the Choice Awards for Environmental Good competition. This annual event is being established to recognize excellence and innovation in providing and/or utilizing next-generation hospitality technologies to achieve sustainability and eco-friendly practices in hotel and restaurant operations.  Hotel and restaurant owners and operators, technology solution providers, public relations firms and others are encouraged to enter this achievement awards competition by nominating themselves or others. Readers and staff will then vote to select the winning entries. Companies from anywhere in the world are eligible to compete. The entry deadline is July 31, 2019. Winners will be notified no later than August 31, 2019.

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Starfleet Touches Down at Hospitality Industry Trade Shows

Posted May 24th, 2019

It’s that time of the year, when folks from Starfleet Media, our IT market research arm (Starfleet Research), and our industry publications make the rounds at the major industry trade shows focused on the hospitality sector. This allows us to stay smart on the latest technology innovation at hotels and restaurants. It’s also a great opportunity to meet a lot of the folks on the solution providers side who we work with regularly, but who we know only by their phone voices, face-to-face. This week, it was the National Restaurant Association show in Chicago. The event had record exhibit space at more than 723,000 square feet (three massive expo halls at McCormick Place). Total registration, including exhibitors, exceeded last year’s total at 65,526. It was a huge show, by any measure, and both extremely informative and a lot of fun. After all, at what other industry trade show can attendees walk around sampling the best food in the world like there’s no tomorrow? Fortunately, with all the walking, we burned at least some of those excess calories. Next month, speaking of food and technology innovation, we will be attending the Plant-Based World Conference & Expo at the Javits Convention Center in New York. Our editors will be covering this inaugural event for Restaurant Technology News. And then it’s on to Minneapolis for HITEC, which ranks as the world’s largest hotel technology show, and which our editors will also be covering for Hotel Technology News.

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With New Client Partners, Starfleet Media Achieves Another Milestone

Posted May 8th, 2019

With the recent addition of several new client partners, Starfleet Media has achieved another proud milestone. We now work with three-quarters of the largest (by revenue and/or investment funding) hospitality technology solution providers in the restaurant point-of-sale (POS) and management competitive arena and/or the hotel property management (PMS) and operations arena. Based on our best-estimate calculations, our marketing services now serve 8 of the 10 largest hotel management technology solution providers and 7 of the 10 largest restaurant management technology solution providers. The latest additions to our ever-growing roster are Toast, which, as reported last month in Restaurant Technology News (a Starfleet Media publication), raised $250 million in Series E funding at a whopping $2.7 billion valuation, and Heartland Payment Systems, whose parent company just announced a merger valued at $21 billion. Another Starfleet client partner to hit it out of the ballpark, as reported last month in Hotel Technology News (another Starfleet Media publication), is Infor, which secured a $1.5 billion (with a “b”!) investment. Other client partners, including TouchBistro, Duetto, Restaurant365, and INTELITY, also recently secured impressive funding rounds. Congrats to all of these hospitality technology solution providers. We’re honored to work with these outstanding companies — and would like to think that our industry-leading content marketing and lead generation programs may have played a small role in at least some of their successes.

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Starfleet Media Extends Its Reach in the Restaurant Technology Realm

Posted March 29th, 2019

Restaurant technology has become an increasingly big content focus and client project area for Starfleet Media, particularly with the official launch last year of Restaurant Technology News. Almost a dozen new restaurant technology solution providers have joined our client roster in recent months. We’re excited to be further extending our footprint in the restaurant technology realm on multiple fronts. Our current efforts include working with our partner Restaurant Activity Report on new content marketing and lead generation offerings that combine our best practices IT market research with their unmatched contact databases of restaurant IT decision makers. By the way, today marks the release of The 2019 Smart Decision Guide to Restaurant Management and POS Systems. This Smart Decision Guide title, now in its 4th edition and currently available for complimentary download, is considered by many industry experts to be the most comprehensive and authoritative roadmap to success when it comes to next-generation restaurant technologies. The underwriters of the new edition are among the world’s most successful restaurant technology solution providers: Benseron Hospitality / Linga POS, Infor Hospitality, Oracle Food & Beverage,  Restaurant365 and Toast. The 2019 Smart Decision Guide to Restaurant Guest Experience Management is scheduled to publish this summer.

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Starfleet Media News Publications Help Hospitality Solution Providers Reach Their Target Audiences

Posted February 25th, 2019

Hotel Technology News: It’s the first thing people see when searching for hotel technology. Officially launched only last year, this Starfleet Media publication already ranks as the #1 Google search result for the term “hotel technology,” accounting for more than one-third of the organic search traffic, with hundreds of new subscribers a month. Regarded as one of the 25 Must Read Hotel Industry News ResourcesHotel Technology News is the only news resource dedicated exclusively to hotel technology and to serving hotel IT decision makers. Similarly, Restaurant Technology News, also a Starfleet Media publication that officially launched only last year, now ranks as one of the top search returns for the term “restaurant technology.” Both properties offer technology solution providers (and others) in the hospitality sector a wide range of opportunities to reach a global audience of IT decision makers and influencers in a targeted and cost-effective manner.

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