For Technology Solution Providers, Infographics Can Tell a Good Story
Posted August 30th, 2019
While infographics are rarely gated, meaning no customer prospect information is required to access them, that doesn’t mean this type of content asset does not serve a valuable purpose. On the contrary, there may be no better brand-building vehicle. In fact, in a recent survey our co-branded infographics were rated valuable by 92 percent of marketers given their ability to drive website traffic and create brand awareness. According to other research, infographics receive three times more likes and shares on social platforms, on average, compared to other types of content assets, driving increased traffic to a company website or landing page. Let’s face it: Infographics have the power to transform dull data into captivating imagery.
Starfleet Media Announces Publishing Agenda for 2020 Benchmark Reports
Posted July 15th, 2019
Starfleet Media today announced that eight benchmark report titles, including several revised and updated editions of previously published titles that proved to be popular among technology decision makers will be featured in the 2020 lineup of Starfleet Research benchmark reports. Several surveys (e.g., Application Performance Management and Enterprise Business Intelligence) that will serve as the basis for the best practices market research findings have already launched and will be promoted over the coming months to generate the requisite number of qualified responses. Some benchmark report titles have already been licensed on either an exclusive or shared basis by leading technology solution providers. Infor, for example, a global leader in business cloud software products and long-time client partner, has claimed exclusive licensing rights to The 2020 Benchmark Report on Enterprise Performance Management in support of their d/EPM platform capabilities.
Starfleet Media Publications Announce “Choice Awards for Environmental Good” Competition
Posted June 5th, 2019
In honor of World Environment Day, as designated by the United Nations, Starfleet Media industry publications Hotel Technology News and Restaurant Technology News today launched the Choice Awards for Environmental Good competition. This annual event is being established to recognize excellence and innovation in providing and/or utilizing next-generation hospitality technologies to achieve sustainability and eco-friendly practices in hotel and restaurant operations. Hotel and restaurant owners and operators, technology solution providers, public relations firms and others are encouraged to enter this achievement awards competition by nominating themselves or others. Readers and staff will then vote to select the winning entries. Companies from anywhere in the world are eligible to compete. The entry deadline is July 31, 2019. Winners will be notified no later than August 31, 2019.
Starfleet Touches Down at Hospitality Industry Trade Shows
Posted May 24th, 2019
It’s that time of the year, when folks from Starfleet Media, our IT market research arm (Starfleet Research), and our industry publications make the rounds at the major industry trade shows focused on the hospitality sector. This allows us to stay smart on the latest technology innovation at hotels and restaurants. It’s also a great opportunity to meet a lot of the folks on the solution providers side who we work with regularly, but who we know only by their phone voices, face-to-face. This week, it was the National Restaurant Association show in Chicago. The event had record exhibit space at more than 723,000 square feet (three massive expo halls at McCormick Place). Total registration, including exhibitors, exceeded last year’s total at 65,526. It was a huge show, by any measure, and both extremely informative and a lot of fun. After all, at what other industry trade show can attendees walk around sampling the best food in the world like there’s no tomorrow? Fortunately, with all the walking, we burned at least some of those excess calories. Next month, speaking of food and technology innovation, we will be attending the Plant-Based World Conference & Expo at the Javits Convention Center in New York. Our editors will be covering this inaugural event for Restaurant Technology News. And then it’s on to Minneapolis for HITEC, which ranks as the world’s largest hotel technology show, and which our editors will also be covering for Hotel Technology News.
With New Client Partners, Starfleet Media Achieves Another Milestone
Posted May 8th, 2019
With the recent addition of several new client partners, Starfleet Media has achieved another proud milestone. We now work with three-quarters of the largest (by revenue and/or investment funding) hospitality technology solution providers in the restaurant point-of-sale (POS) and management competitive arena and/or the hotel property management (PMS) and operations arena. Based on our best-estimate calculations, our marketing services now serve 8 of the 10 largest hotel management technology solution providers and 7 of the 10 largest restaurant management technology solution providers. The latest additions to our ever-growing roster are Toast, which, as reported last month in Restaurant Technology News (a Starfleet Media publication), raised $250 million in Series E funding at a whopping $2.7 billion valuation, and Heartland Payment Systems, whose parent company just announced a merger valued at $21 billion. Another Starfleet client partner to hit it out of the ballpark, as reported last month in Hotel Technology News (another Starfleet Media publication), is Infor, which secured a $1.5 billion (with a “b”!) investment. Other client partners, including TouchBistro, Duetto, Restaurant365, and INTELITY, also recently secured impressive funding rounds. Congrats to all of these hospitality technology solution providers. We’re honored to work with these outstanding companies — and would like to think that our industry-leading content marketing and lead generation programs may have played a small role in at least some of their successes.
Starfleet Media Extends Its Reach in the Restaurant Technology Realm
Posted March 29th, 2019
Restaurant technology has become an increasingly big content focus and client project area for Starfleet Media, particularly with the official launch last year of Restaurant Technology News. Almost a dozen new restaurant technology solution providers have joined our client roster in recent months. We’re excited to be further extending our footprint in the restaurant technology realm on multiple fronts. Our current efforts include working with our partner Restaurant Activity Report on new content marketing and lead generation offerings that combine our best practices IT market research with their unmatched contact databases of restaurant IT decision makers. By the way, today marks the release of The 2019 Smart Decision Guide to Restaurant Management and POS Systems. This Smart Decision Guide title, now in its 4th edition and currently available for complimentary download, is considered by many industry experts to be the most comprehensive and authoritative roadmap to success when it comes to next-generation restaurant technologies. The underwriters of the new edition are among the world’s most successful restaurant technology solution providers: Benseron Hospitality / Linga POS, Infor Hospitality, Oracle Food & Beverage, Restaurant365 and Toast. The 2019 Smart Decision Guide to Restaurant Guest Experience Management is scheduled to publish this summer.
Starfleet Media News Publications Help Hospitality Solution Providers Reach Their Target Audiences
Posted February 25th, 2019
Hotel Technology News: It’s the first thing people see when searching for hotel technology. Officially launched only last year, this Starfleet Media publication already ranks as the #1 Google search result for the term “hotel technology,” accounting for more than one-third of the organic search traffic, with hundreds of new subscribers a month. Regarded as one of the 25 Must Read Hotel Industry News Resources, Hotel Technology News is the only news resource dedicated exclusively to hotel technology and to serving hotel IT decision makers. Similarly, Restaurant Technology News, also a Starfleet Media publication that officially launched only last year, now ranks as one of the top search returns for the term “restaurant technology.” Both properties offer technology solution providers (and others) in the hospitality sector a wide range of opportunities to reach a global audience of IT decision makers and influencers in a targeted and cost-effective manner.
Technology Solution Providers Turn Dull Data Into Captivating Imagery With Co-Branded Infographics
Posted January 30th, 2019
Content assets need to be gated in order to generate leads, but not to be valuable. A good example is an infographic, which, simply put, is the visual display of quantitative information (hardly a new concept, as the noted historian Edward Tufte has long observed), usually in the form of 1-page PDF that, in some instances, can seem to stretch on for miles. According to a benchmark study we conducted a few years back, infographics are rarely gated, but, nonetheless, are rated valuable by 92 percent of marketers given their ability to drive website traffic and create brand awareness. According to new research, infographics receive three times more likes and shares on social platforms, on average, compared to other types of content assets, driving increased traffic to a company website or landing page. Let’s face it: Infographics have the power to transform dull data into captivating imagery. As hard as we try to keep our readers on the edges of their seats, we know that reading a 40-page Smart Decision Guide or other eBook or market research report rich in information and data can require a significant amount of time and attention. Turning some of the key takeaways into an infographic streamlines the process and make a lasting impression on the target audience of technology decision makers. At Starfleet Media, we’re often busy producing co-branded infographics that leverage the latest research from Starfleet Research, our IT market research arm, on behalf of our clients. The following is a new example of a co-branded infographic, on restaurant management and POS systems. Continue reading
Reflections and a Look Ahead
Posted December 28th, 2018
Looking back, as people tend to do this time of year, we are grateful for the opportunities we’ve had this year to expand our reach and influence for the benefit of the customers we serve as well as for our global audience of industry practitioners in need of guidance for making smart technology decisions. We are grateful for the continued loyalty of our clients, many of which have been with us since the beginning, and for the continued collaboration of our ever-expanding partner network. It was truly a banner year for Starfleet Media and Starfleet Research, our IT market research arm, with the addition of more than twenty new clients in the hospitality, retail and healthcare IT sectors, the addition of several high-profile content distribution (and other) partners and expanded relationships with others, including UBM (medical IT), HospitalityNet, 4Hoteliers, Nevistas, (hospitality IT) and Restaurant Activity Report (restaurant IT), the rollout of new types of custom research projects and content deliverables, and the official launch of two new industry publications, Hotel Technology News and Restaurant Technology News, that have fast become leading resources in their respective domains. Which isn’t to say we accomplished all that we set out to accomplish (not by a long shot) or there isn’t a lot of work ahead and room for improvement as we continue to scale our operations and expand the scope of our research coverage areas and content marketing and demand generation capabilities. On the contrary! We look forward to tackling a host of new business challenges in 2019 while finding new ways to better serve our customers.
Making a Splash with Smart Decision Guides – Case Study: Oracle Corporation
Posted November 30th, 2018
No introductions are needed for Oracle Corporation, which ranks as the third largest software company in the world. We’re proud to count Oracle — in particular, the Oracle Hospitality and Oracle Food & Beverage divisions of the company — as a loyal client partner. Their top-notch marketing professionals excel at utilizing co-branded content assets such as Smart Decision Guides and commissioned eBooks (here is a new one) from Starfleet Research, our IT market research arm, to do what every leading technology solution provider needs to do so as to compete effectively and progressively grow their business: demonstrate thought leadership and educate target prospects (preferably, in an unbiased manner), raise brand visibility and stand out in the crowd, and fill their sales pipelines with qualified leads. The good news is that a solution provider need not have the marketing resources of a multi-billion-dollar software behemoth in order to make a big splash with their licensed version of a Smart Decision Guide. To be sure, many sponsors run marketing campaigns that include paid tactics such as email blasts and banner ads on industry trade publications. That said, some of the most effective tactics, including ones that leverage the company’s own website and social media channels, cost virtually nothing. Here are examples of how this client partner is promoting a new Smart Decision Guide that even a small solution provider can successfully emulate.
More Solution Providers Look to Starfleet Media for Custom Lead Gen Campaigns
Posted October 28th, 2018
Content development and lead generation are our bread and butter. Usually, the two go hand-in-hand. We’re particularly well known across the core industry sectors we serve — namely, hospitality, retail and healthcare IT — for our Smart Decision Guides program. As part of the underwriting benefits, solution providers receive perpetual licensing rights to a customized version of the Smart Decision Guide (featuring their logo and company description) as well as a guaranteed number of qualified leads based on their target prospect criteria. Perhaps less well known are our co-branded eBooks, produced and promoted on behalf of leading solution providers, which also generally come with a lead generation option. Increasingly, our customers are taking advantage of this option, leveraging our SEO/SEM expertise and content distribution network to generate any number of leads on their behalf through scrubbed downloads of the content asset. This turnkey solution addresses one of the biggest marketing challenges facing any solution provider: how to create high-value content while filling the sales pipeline on an ongoing basis.
Explore the Benefits of Starfleet Media Content Marketing Programs
Posted September 12th, 2018
Are you a technology solution provider in the hospitality, retail or healthcare space? Are you looking to demonstrate thought leadership, raise brand visibility and generate qualified leads? If the answer to both these questions is a resounding “yes,” then you’ve come to the right place – sort of. While plenty of information about what we do and why dozens of the world’s leading solution providers partner with us on an ongoing basis to reach their marketing and brand-building objectives is available on this website as well as at Starfleet Research, our IT market research arm, additional information, not publicly available, can be found elsewhere on the web. To access this information, all you have to do is ask.