Demand Generation

Why Qualified Leads Matter More Than Lead Volume in B2B Technology Marketing

Lead volume remains one of the most commonly reported measures of B2B demand generation, but it can also be one of the most misleading. A campaign can exceed its lead target and still disappoint the sales organization if too few of those leads represent companies and decision-makers worth pursuing. For technology companies selling into specialized …

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Why Proprietary Audience Data Gives B2B Technology Solution Marketers a Big Advantage in the Age of AI

AI has made sophisticated marketing capabilities available to almost every B2B technology company. Solution providers can automate outreach, enrich contact records, personalize messaging and analyze campaign activity using tools that are increasingly accessible to competitors. For companies selling technology into specific industry verticals, however, the harder problem is often not campaign execution. It is knowing …

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Starfleet Velocity Officially Launches After a Year of Real-World Testing

Following a soft launch in 2025 and more than a year of real-world testing and refinement, Starfleet Media is officially launching Starfleet Velocity, its next-generation managed demand generation platform for technology solution providers targeting specialized B2B markets. During the testing period, Starfleet Media deployed Starfleet Velocity across live campaigns while refining its prospect intelligence, personalization, …

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Why Restaurant Technology Solution Providers Need to Get in Before Opening Day

In restaurant technology sales, timing can make the difference between winning an account and arriving after the opportunity has passed. By the time a new restaurant appears on Google Maps, launches a website or begins attracting local attention, many of its most important technology decisions have already been made. POS systems, payment providers, online ordering …

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