For more than a decade, Starfleet Media has been a leading provider of content marketing and lead generation programs, dedicated to serving the unique needs of B2B technology solution providers. Our diverse suite of turnkey programs enables our client partners to demonstrate thought leadership, amplify brand visibility, and generate qualified leads that align with their specific prospect criteria and sales pipeline goals.
Our Smart Decision Guides™, independently produced by Starfleet Research, our IT market research division, are considered authoritative resources in their respective fields. These comprehensive and unbiased guides assist industry professionals, primarily in the hospitality, retail and healthcare sectors, in making informed purchasing decisions. At the same time, they allow participating underwriters to elevate brand awareness, educate target audiences, increase website traffic, generate qualified leads, and acquire new customers in a cost-effective manner.
We also partner with technology solution providers to produce and distribute co-branded eBooks and Benchmark Reports. These delve into specific content areas and focus on enterprise technologies that are applicable across various industry sectors. Additionally, we offer other deliverables such as co-branded webinars, infographics, and custom research projects.
For hospitality technology solution providers, we offer a multitude of opportunities to reach a global audience of hotel and restaurant IT decision makers and influencers. Through our industry-leading publications, Hotel Technology News and Restaurant Technology News, solution providers can connect with their target audience in a targeted and cost-effective manner. Moreover, our lead generation and prospect database services, offered through Preopening Restaurants Resource, provide early access to IT decision makers at new restaurants before their opening dates, as well as access to over 750,000 existing restaurants.
- Starfleet Media launches as a content marketing and lead generation firm for technology solution providers in specific niche markets
- Starfleet Media publishes its first multi-sponsored Smart Decision Guides focused on hospitality technology-related topics
- Starfleet Media publishes its first co-branded eBooks and infographics, commissioned by leading solution providers, as well as its first licensed benchmark reports
- Starfleet Media invests in specialized SEO/SEM capabilities and partners with multiple industry publications to optimize its content marketing and lead generation performance
- Starfleet Media launches Starfleet Research, its IT market research arm, which soon becomes a world leader in benchmarking best practices in technology-enabled business initiatives
- Starfleet Media forms an advisory services and custom research practice to serve the needs of both solution providers and industry practitioners, completes its first client deliverables
- Starfleet Media expands its hospitality sector coverage and services; clients now include eight of the ten largest hotel and restaurant technology solution providers
- Starfleet Media publishes its first multi-sponsored Smart Decision Guides serving the retail and medical IT sector
- Starfleet Media launches Hotel Technology News and Restaurant Technology News, which soon grow to become industry-leading publications with more than 250 paid client partner accounts, including major advertisers, and 25,000 email newsletter subscribers
- With one of the largest opt-in contact databases in the hospitality sector, Starfleet Media upgrades its data capabilities as well as its data privacy and security practices in compliance with GDPR requirements
- Starfleet Media launches Preopening Restaurants Resource in partnership with Restaurant Activity Report, the industry leader in providing research data about new restaurant openings
- Starfleet Media’s industry publications announce the launch of the annual Restaurateurs and Hoteliers Choice Awards for Environmental Good; Starfleet Media joins Offset Earth to support positive climate work
- Starfleet Media’s industry publications waive all fees for publication of press releases from solution providers offering aid to hotels and restaurants in distress during the public health crisis
- Starfleet Media launches new websites, including this one, while enhancing its overall design, database technology and content development capabilities
Starfleet Media at a Glance
- We serve the content marketing and lead generation needs of leading solution providers in selected industry sectors, including hospitality, retail and healthcare IT, with our popular Smart Decision Guides™ as well as licensed benchmark reports and co-branded eBooks
- We partner with leading technology solution providers on a wide range of custom research projects that leverage our subject matter expertise, IT best practices data, industry-leading contact databases, and extensive partner and content distribution network
- Our clients, which include eight of the ten largest hospitality technology solution providers and three of the five largest healthcare IT solution providers, range in size from small startups to multi-billion-dollar companies, most of them leaders in their respective niche markets
- Launched in 2016, Starfleet Research, our IT market research arm, has fast become a world leader in benchmarking best practices in technology-enabled business initiatives
- In 2017, we launched Hotel Technology News and Restaurant Technology News, both of which now rank as the #1 industry-leading publications, with more than 250 client partners and 25,000 email newsletter subscribers
- In 2021, we launched Preopening Restaurants Resource, a contact database service that provides access to IT decision makers at new restaurants before their opening dates as well as at over 750,000 existing restaurants
- In 2024, we celebrated a decade of success in helping hundreds of technology solution providers, including many that have been with us from the beginning, collectively add tens of thousands of new customers to their client rosters and generate hundreds of millions of dollars in additional revenue
- As an Ecologi member company, we have funded more than 50 climate change projects over the past five years. We also recognize and support the work of technology solution providers focused on helping hotels and restaurants reduce food and energy waste and drive environment improvement with our annual Choice Awards for Environmental Good