Reach Hotel and Restaurant Technology Buyers Through Industry-Leading Publications
Hotel Technology News and Restaurant Technology News are two of the hospitality industry's most focused and visible technology publications. Each is devoted to a clearly defined market: the technologies used to operate hotels and restaurants better.
That specificity is a major advantage. Hotel and restaurant technology executives do not have to sift through unrelated travel, food or general business coverage to find information relevant to their work. They come to publications built around the systems, vendors, trends and operating issues they evaluate every day. For technology solution providers, that same focus means less wasted reach and a much greater likelihood that content and advertising will be seen by people with a direct professional interest in the category.
The Power of a Narrow Editorial Focus
Broad hospitality media can deliver broad exposure. HTN and RTN were created for something more precise: reaching the professionals responsible for technology strategy, selection, implementation and performance at hotels and restaurants.
Hotel Technology News covers property management systems, revenue management, guest-facing technology, payments, cybersecurity, AI, communications, marketing technology, energy management and the other systems shaping hotel operations and the guest experience.
Restaurant Technology News covers POS, payments, digital ordering, loyalty, data and analytics, kitchen technology, automation, AI, kiosks, labor technology and the other systems driving restaurant performance.
The result is an unusually concentrated audience. Readers come for hospitality technology, and solution providers can reach them in an editorial environment where the subject matter is already aligned with what they sell.
Specificity improves the value of every impression.
A smaller, well-defined audience can be far more valuable than a much larger general audience when the people being reached are the ones who research, recommend, buy and manage the technology. That is the role HTN and RTN are designed to play.
Search Leadership That Brings Buyers to the Publications
Hotel Technology News and Restaurant Technology News rank #1 on Google for the core searches “hotel technology” and “restaurant technology,” respectively, along with strong visibility for many related searches. That matters because a meaningful share of readership comes from professionals who are actively looking for information about technology, vendors and industry developments.
For client partners, search visibility gives published content a longer life. A campaign may have a defined schedule, but an article, case study or announcement can remain discoverable long after its initial newsletter distribution and promotion.
Avg. 24% open rate
Top reader locations: United States, United Kingdom, Canada, India and Australia.
Avg. 22% open rate
Top reader locations: United States, India, United Kingdom, Singapore and Canada.
Paid and Unpaid Ways to Participate
The publications offer technology solution providers several ways to participate. Some are editorial opportunities available at no cost when the content meets editorial standards. Others are paid programs designed for companies that want guaranteed promotional exposure, broader distribution or sustained visibility.
Unpaid Editorial Opportunities
Objective, non-promotional content from knowledgeable industry participants is considered for publication on editorial merit.
- Viewpoints: original opinion and expert analysis on timely hotel or restaurant technology issues.
- Customer success stories: case studies focused on a meaningful technology innovation and the operator results or lessons behind it.
- Spotlight Interviews: interviews with senior executives, technology leaders and operator-side innovators. Client partners receive priority consideration.
Submissions are subject to editorial review and must meet publication standards.
Paid Promotional Opportunities
Paid programs give solution providers more control over timing, promotional messaging, distribution and campaign reach.
- Press releases and sponsored articles: publication, distribution and syndication for vendor news and promotional content.
- Vendor Spotlights: deeper profiles of companies, platforms, capabilities and market differentiation.
- Banner advertising: high-visibility placements across the publication websites and newsletters.
- Targeted email: dedicated campaigns to opt-in hospitality technology audiences, subject to availability.
- Extended promotion: selected campaigns can also run across Starfleet Media's publication partner network.
Content and Advertising Formats
Client partners can use a single format for a specific objective or combine several into a broader visibility program.
Thought Leadership
Viewpoints and executive interviews give subject-matter experts a credible platform for addressing the issues their customers care about.
Customer Proof
Success stories show how hotels and restaurants are using technology in the real world and what they are achieving with it.
Company and Product News
Press releases, announcements and Vendor Spotlights help solution providers maintain a visible presence in the market.
Digital Display
Website and newsletter banner placements keep the brand visible alongside content being consumed by hospitality technology buyers.
Email Promotion
Newsletter sponsorships and limited-availability dedicated email campaigns extend reach directly to opt-in readers.
Search and Long-Tail Discovery
Permanent hosting, search optimization and syndication allow strong content to keep attracting relevant readers after the initial campaign ends.
Publication Partner Network
Starfleet Media extends selected client campaigns through complementary hospitality and restaurant industry publications. The network adds distribution beyond HTN and RTN and provides additional channels for banner advertising, sponsored content and other promotions.
More reach without losing the audience focus.
The partner network broadens distribution while keeping campaigns within hospitality and restaurant industry media. For solution providers, that means added scale without abandoning the market context that makes the core publications valuable.
Editorial Authority Matters
HTN and RTN are publications first, covering independently reported news, original research, expert viewpoints, executive interviews, technology deployments, customer success stories and market trends.
That editorial foundation gives paid programs a stronger setting, placing client partner messages inside publications hospitality professionals already use to follow technology developments and compare approaches.
Extend the Reach Through Starfleet Media
HTN and RTN can stand alone as highly targeted media channels or serve as activation channels inside larger Starfleet Media programs. Research-based content, publication exposure, targeted outreach and qualified lead generation can be combined when the objective goes beyond awareness.
Smart Decision Guides™
Associate your brand with independent buyer education and market research, then extend the program through hospitality media exposure and qualified lead generation. Learn more.
Co-Branded Content Assets
Turn original research and client expertise into credible co-branded eBooks and related assets that can be promoted through HTN, RTN and partner channels. Learn more.
Starfleet Velocity
Combine high-value content, proprietary audience intelligence, targeted outreach and multichannel activation to generate qualified prospects matched to client-defined criteria. Learn more.
Put Your Company in Front of Hospitality Technology Buyers
For companies selling technology to hotels and restaurants, relevance matters more than raw reach. Hotel Technology News and Restaurant Technology News give solution providers direct access to narrowly defined professional audiences through industry-leading editorial brands with exceptional search visibility.
Tell us who you want to reach and what you want to accomplish. We can recommend the right mix of editorial participation, sponsored content, digital advertising, email, partner-network distribution and broader Starfleet Media capabilities.
Reach Restaurants Before They Open
Preopening Restaurants Resource gives restaurant technology solution providers early visibility into new restaurant openings, expansions and other high-value sales opportunities across the U.S. and Canada.
The service combines continually updated restaurant intelligence with verified decision-maker contact information, helping sales and marketing teams identify prospective customers while purchasing decisions are still being made.
Restaurant Sales Intelligence
Subscribers gain access to new and upcoming restaurant opportunities across 43 trade areas, along with a continuously maintained database covering approximately 350,000 restaurants, more than 150,000 verified decision-maker contacts and more than 90,000 unique email addresses.
More than 20,000 restaurant records are reviewed and updated daily. Subscribers also receive twice-weekly restaurant activity reports, searchable online access and Excel/CSV export for sales prospecting, territory development and outbound campaigns.
Special Offer for New Restaurant Technology News Customers
New customers of Restaurant Technology News who spend a minimum of $1,500 with our industry publications receive a 25% discount on a Preopening Restaurants Resource subscription for the first year.
This gives restaurant technology solution providers the ability to combine RTN's industry visibility, thought leadership and advertising reach with highly targeted intelligence on restaurants that may be actively evaluating new technology and vendor relationships.
