IBS Software, a leading provider of SaaS solutions for the travel industry, recently turned to Starfleet Media to support the expansion of its hospitality solutions into North America. Central to this initiative was the creation of Starfleet Research co-branded eBooks, designed to raise brand visibility and generate qualified leads around iStay, the company’s only unified platform for hotels, resorts, gaming providers and travel sellers.
As a cloud-native, end-to-end platform, iStay replaces fragmented systems with one unified solution that simplifies operations and improves performance across the enterprise. With intuitive design, integrated revenue management, and always-on uptime, iStay enables properties to sell more than just rooms, unlock new revenue opportunities, and deliver a seamless guest experience.
To highlight these capabilities, Starfleet Research developed two research-driven, co-branded eBooks: How Top-Performing Hotels Harness the Power of Technology to Turbocharge Operations and How Top-Performing Hotels Turn Big Data Into Big Wins. Both titles drew on survey research involving more than 500 hotel executives and were written to align with iStay’s unique strengths while maintaining Starfleet Research’s hallmark objectivity and thought leadership.
Beyond content creation, Starfleet Media is also executing lead generation campaigns to ensure wide distribution of the eBooks among hospitality technology decision-makers across North America. Leveraging our industry-leading publications, partner networks, and content syndication channels, we’re helping IBS Software connect with qualified prospects in its target market.
The results underscore why co-branded eBooks remain one of the most effective tools in B2B marketing. By combining research-based insights with Starfleet Research’s “cloak of credibility,” these assets consistently outperform vendor-authored white papers in both downloads and conversion rates. For IBS Software, the eBooks are not only raising awareness of iStay but also helping position the platform as a transformative solution for the future of hotel operations.