More than a dozen leading hospitality technology solution providers have already renewed their participation for 2020 in our multi-sponsored Smart Decision Guides, which are independently produced by Starfleet Research (the IT market research arm of Starfleet Media). These titles, are widely regarded as the most definitive and authoritative resources for IT decision makers researching next-generation technology solutions. Turnkey content marketing and lead generation program includes licensed content asset as well as a guaranteed number of qualified leads based on each underwriter’s target prospect criteria. Because Smart Decision Guides are limited to five (5) company underwriters (generally, the leading providers in that competitive arena), there may be limited or no availability on the following titles:
- The 2020 Smart Decision Guide to Hotel Property Management Systems (publishing Q1 2020) – Everything you need to know about next-generation hotel property management systems – and how to select the right one for your business
- The 2020 Smart Decision Guide to Restaurant Management and POS Systems (publishing Q1 2020) – Everything you need to know about next-generation restaurant management and POS systems – and how to maximize IT success
- The 2020 Smart Decision Guide to Hospitality Revenue Management (publishing Q2 2020) – Everything you need to know about next-generation AI-powered revenue management – and how to maximize success for your hotel or resort
- The 2020 Smart Decision Guide to Hotel Guest Experience Management (publishing Q2 2020) – Everything you need to know about Guest Experience Management – and how to select the right solution(s) for your hotel or resort
- The 2020 Smart Decision Guide to Restaurant Guest Experience Management (publishing Q2 2020) – Everything you need to know about Guest Experience Management – and how to select the right solution(s) for your restaurant
As a reminder, or for those solution providers who may be unfamiliar with the program, underwriters receive a licensed version of the content asset (with their logo only on the cover and their profile page only in the appendix) for use in their own content marketing campaigns.
As objective, third-party content assets from a recognized name in IT market research for the hospitality industry, Smart Decision Guides tend to generate a larger volume of leads — and, also, higher quality leads — then other content assets.
That helps explain why our client partners include 8 of the 10 largest (by revenue) hospitality technology solution providers.
To learn more, please contact marv.allen@starfleetmedia.com.