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Starfleet has announced the lineup of its initial 2025 Smart Decision Guide titles. The lineup includes new editions of three existing titles as well as two new titles, all in the hospitality technology sector. The timing for all five titles couldn’t be better, given recent technology innovations as well as the increased pressure that any companies today face to increase operational efficiencies and maximize revenue outcomes.

The Smart Decision Guides is as follows:

The 2025 Smart Decision Guide to Hotel Property Management Systems

The 2025 Smart Decision Guide to Restaurant Management and POS Systems

The 2025 Smart Decision Guide to Hospitality Revenue Management

The 2025 Smart Decision Guide to Hotel Robotics

The 2024 Smart Decision Guide to Restaurant Robotics

For the past decade, Smart Decision Guides have been widely regarded as the most popular, definitive and authoritative digital resources for IT decision makers researching next-generation technology solutions in specific vertical markets. Starfleet Research is a world leader in benchmarking best practices in technology-enabled business initiatives, and our Smart Decision Guides are independently produced to help hotel, restaurant and healthcare professionals make informed decisions about the right technology solutions for their businesses.

Our seasoned market research, project management and production teams handle all aspects of the engagement, from project planning and survey-based research (including survey design, deployment and data analysis) and content development to graphic design and production, providing for a turnkey end-to-end process. We pride ourselves on our unbiased, objective and non-salesy approach to content development. At the same time, Smart Decision Guides are written to reflect each underwriter’s competitive strengths, platform capabilities, and go-to-market messages. Underwriters have the opportunity to review drafts and provide feedback before publication. This ensures that the final product is a valuable resource that meets the needs of our clients.

Underwriting partners for these titles include several of the largest and most preeminent hotel and restaurant technology solution providers, most of which have participated as sponsors in multiple previous editions over the past decade. If you are a related technology solution provider and you wish to learn about the opportunity to participate as an underwriter, with benefits that include a turnkey content marketing and lead generation program, please contact Marv Allen at Starfleet Media.

 

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The first survey, titled Hotel IoT Security: Best Practices and State of the Industry, is made possible with underwriting support from Palo Alto Networks, This survey explores the implementation of IoT devices in hotel organizations and the security measures in place to protect against cyberattacks. It also addresses challenges, breaches, and future improvements in IoT security.

The second survey, titled Hotel Pool and Spa Water Management: Best Practices and State of the Industry, is made possible with underwriting support from  VivoAquatics. This survey delves into current pool and spa management practices, including water testing, guest complaints, sustainability initiatives, and future improvements.

The third survey, titled Hotel Guest Data Capture and ID Verification Practices, is made possible with underwriting support from HID Global, part of Assa Abloy. This survey explores challenges in front desk operations, methods of capturing guest data, ID verification processes, and the benefits of using ID document scanners at check-in.

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Earlier this year, Palo Alto Networks, the world’s largest cyber-security technology solution provider, commissioned Starfleet Research, our IT market research firm, to produce a series of research-based content assets focused on best practices in Internet of Things (IoT) Security. The need for unbiased, comprehensive and authoritative resources from a leader in the field of benchmarking best practices in technology-enabled business initiatives was clear.

 

Today, according to the research we conducted for The 2023 Benchmark Report on IoT Security, 46% of businesses, government agencies, and other organizations are still struggling to gain visibility into the ever-growing number of IoT devices on their networks. That 54% of them view their existing cybersecurity solutions as inadequate for protecting against the potential threats posed by IoT devices makes it clear that a vast number of IT and security teams still have a lot of work to do in this area.

As Palo Alto Networks, which is putting these new resources to good use in order to to educate their target prospects, and as the basis for their content marketing and lead generation campaigns, notes in their company blog:

“The number of connected IoT devices will continue to rise in the coming years, reaching an average of over 9,000 devices per enterprise by 2025. Unfortunately, most existing IoT security solutions lack any inbuilt prevention or enforcement and employ dated signature-based discovery methods focused on known devices. Poor IoT security was a factor in several infamous breaches in recent years, including those at SolarWinds and Colonial Pipeline, ultimately costing billions of dollars to remediate.

The 2023 IoT Security Benchmark Report reveals how top-performing organizations use advanced IoT security to protect connected devices from known and unknown threats. The report was developed by Starfleet Research, a world leader in benchmarking best practices in technology-enabled business initiatives. A team of subject matter experts used primary and secondary research techniques that engaged IT and cybersecurity leaders, IT staff and other industry practitioners with firsthand experience with IoT security in their organizations.”

 

Following the publication of The 2023 Benchmark Report on IoT Security, Starfleet Research produced two industry sector-focused reports about IoT Security, one focused on best practices of top-performing organizations in the retail industry and the other focused on best practices of top-performing organizations in the public sector. Both titles are 25 pages in length and provide information, insights and specific guidance for how organizations can safeguard against data breaches and types of other attacks via IoT devices by utilizing next-generation technology to actively monitor network activity, enabling the detection of any abnormal behavior that may indicate a security threat. Additional titles in this series will be announced in the future.

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Last month, Starfleet Research, our IT market research arm, released the latest editions of two hospitality technology titles: The 2023 Smart Decision Guide to Hotel Property Management Systems and The 2023 Smart Decision Guide to Restaurant Management and POS Systems. 

The associated content marketing and lead generation campaigns launch this month. The underwriters, most of which have participated in multiple previous Smart Decision Guide programs as well as other Starfleet Research co-branded content assets, include several of the industry’s largest and most preeminent technology solution providers.

This marks the seventh and sixth editions, respectively, of these two popular Smart Decision Guide titles, widely regarded as the industry’s most authoritative and comprehensive resources for maximizing success with hospitality technologies. The Smart Decision Guides offer practical guidance, including roadmaps for selecting technology solutions that best suit an organization’s specific requirements. 

Produced by some of the world’s leading subject matter experts, and informed by best practices market research involving more than 650 hospitality IT decision makers, both Smart Decision Guide titles have undergone complete revision, updates, and expansion compared to previous editions to reflect the realities of today’s post-pandemic operating environment and the economic and other challenges hospitality organizations currently face as well as the opportunities that lie ahead for them, given the right platform capabilities. 

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We’re pleased to participate, both as a featured speaker, which provides for the opportunity to share our latest insights and guidance based on survey-based research findings, and by helping to drive registrations through various promotional activities, including via our industry publications, databases and partner channels.

A good example is next month’s webinar with Punchh, a PAR Technology company, entitled “How Islands Restaurants is Set Up for Loyalty Success in 2023 and Beyond.” PAR Technology is also an underwriter of The 2023 Smart Decision Guide Restaurant Management and POS Systems.

“Join us as we examine how the revolutionary full service brand, Islands Restaurants, optimized their loyalty program through an innovative strategy crafted from focus group feedback, while also garnering employee buy-in and implementing new acquisition tactics to grow their loyal following. Plus, hear from the research director at Starfleet Research, who also serves as managing editor of Restaurant Technology News, as he shares their latest research on loyalty trends and what you need to do to prepare for success in 2023.” Attendees can register for this upcoming event here.

A co-branded webinar commonly ranks as a solution provider’s best-performing online event in a given year, with archived recordings delivering positive results for months (or even years, in some cases) after the conclusion of the live event. Contact us to schedule an event and/or to learn more about the opportunity.

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Lead Generation

Lead generation campaigns run by Starfleet Media ensure delivery of a guaranteed number of qualified leads over a specified period of time based on the solution provider’s target prospect criteria. These campaigns, which typically complement a solution provider’s own lead gen activities, are offered only for deliverables in specific topic areas, such as hospitality technology. Solution providers benefit from contact databases that are amongst the most comprehensive and up-to-date in the world, industry-leading publications and media properties, an extended publication partner network, advanced SEO/SEM capabilities and strategic partnerships with content syndication providers.

Infographics

Infographics have the power to transform dull data into captivating imagery. An eBook rich in information can require a significant amount of time and attention to fully digest. Turning key takeaways into an infographic can make a lasting impression while driving increased website traffic and brand awareness. Starfleet Research co-branded infographics, which solution providers have successfully used in hundreds of social media and other campaigns over the past decade, may be available as an add-on to further maximize the value of the investment.

Webinars

A co-branded webinar with a Starfleet Research analyst as the featured speaker, sharing some of the survey-based research findings key takeaways featured in the eBook, and with Starfleet Media using its marketing muscle to help promote the event via multiple channels to drive increased registrations, attendance and overall brand awareness, may be another available option. A Starfleet Research co-branded webinar commonly ranks as a solution provider’s best-performing online event in a given year, with archived recordings delivering positive results for months (or even years, in some cases) after the conclusion of the live event.

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The timing for all of these titles couldn’t be better, given recent technology innovations as well as the increased pressure that any companies today face to increase operational efficiencies and maximize revenue outcomes.

The final lineup of Smart Decision Guides is as follows:

For the past decade, Smart Decision Guides have been widely regarded as the most popular, definitive and authoritative digital resources for IT decision makers researching next-generation technology solutions in specific vertical markets. Starfleet Research is a world leader in benchmarking best practices in technology-enabled business initiatives, and our Smart Decision Guides are independently produced to help hotel, restaurant and healthcare professionals make informed decisions about the right technology solutions for their businesses.

Our seasoned market research, project management and production teams handle all aspects of the engagement, from project planning and survey-based research (including survey design, deployment and data analysis) and content development to graphic design and production, providing for a turnkey end-to-end process. We pride ourselves on our unbiased, objective and non-salesy approach to content development. At the same time, Smart Decision Guides are written to reflect each underwriter’s competitive strengths, platform capabilities, and go-to-market messages. Underwriters have the opportunity to review drafts and provide feedback before publication. This ensures that the final product is a valuable resource that meets the needs of our clients.

Underwriting partners have not yet been announced for these titles. If you are a related technology solution provider and you wish to learn about the opportunity to participate as an underwriter, with benefits that include a turnkey content marketing and lead generation program, please contact Marv Allen at Starfleet Media.

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The global digital asset management solutions market is expected to reach $8.2 billion by 2025, growing at a compound annual rate of 15%. This growth is being driven by the increasing need for efficient management of digital assets, as well as the rising adoption of cloud-based DAM solutions. The biggest DAM technology solution providers include Adobe, Oracle, OpenText, Widen, Canto, Bynder, dSPACE, Webdam, Hightail, and WIPLASH. Each of these companies offers a different DAM solution, but all of them share the common goal of helping businesses better manage their digital assets. As the demand for efficient digital asset management solutions continues to grow, we can expect to see even more innovation from these leading providers, as well as a number of up-and-coming players in the DAM technology space, in the years to come.

The 2023 Benchmark Report on Digital Asset Management will explore how top-performing companies are using next-generation DAM capabilities to optimize digital asset organization and access, both inside and outside the organization, automate workflows, manage permissions and ensure brand consistency, based on best practices IT market research. It will benchmark the best practices of top-performing companies in terms of not only technology implementation but also business processes, employee resources and metrics for tracking and measuring success. It will provide insights into what important factors to look for when selecting a technology partner, how to overcome common obstacles during the implementation process, and how to maximize the value of a next-generation DAM solution over time.

The survey that serves as the basis for the research findings launches this quarter. The new benchmark report will publish in Q1. Underwriting partners have not yet been announced. If you are an DAM technology solution provider and you wish to learn about the opportunity to participate as an underwriter, please contact Marv Allen at Starfleet Media.

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