adminElan, Author at Starfleet Media

Starfleet Media Announces the Underwriters of Its Q1 Smart Decision Guide Titles

adminElan — Fri, 20 Dec 2019 23:08:58 +0000

Starfleet Media is pleased to announce that its Q1 Smart Decision Guide titles — The 2020 Smart Decision Guide to Hotel Property Management Systems and The 2020 Smart Decision Guide to Restaurant Management and POS Systems — have once again sold out far in advance of publication, with three of the world’s largest and most preeminent technology solution providers again participating in both titles. Smart Decision Guides are limited to five company underwriters (generally, the leading solution providers in that competitive arena). The confirmed underwriters of the upcoming Hotel PMS title, all of which have participated in multiple previous editions, are: Agilysys, Infor, Maestro PMS, Oracle and Sabre. The confirmed underwriters of the upcoming Restaurant POS title are: Agilysys, Infor, Oracle, Toast and Upserve. The Q1 titles are scheduled to publish in February and March, respectively. Starfleet Media is grateful for the ongoing support and partnership of these leading technology solution providers.

Smart Decision Guides are widely regarded as the most definitive and authoritative resources for IT decision makers researching next-generation technology solutions. Our turnkey content marketing and lead generation program includes licensed content asset as well as a guaranteed number of qualified leads based on each underwriter’s target prospect criteria. Underwriters receive a licensed version of the content asset (with their logo only on the cover and their profile page only in the appendix) for use in their own content marketing campaigns.

As objective, third-party content assets from a recognized name in IT market research for the hospitality industry, Smart Decision Guides tend to generate a larger volume of leads — and, also, higher quality leads. By leveraging the licensed versions of their Smart Decision Guides via multiple marketing and distribution channels, including social media, third-party syndication sites and its own online properties, as well as outbound (direct mail) tactics, a number of sponsors consistently generate thousands of qualified leads per title.

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Starfleet Research Co-branded eBooks: Demonstrate Thought Leadership, Raise Brand Visibility and Generate Qualified Leads

adminElan — Sun, 01 Dec 2019 00:11:07 +0000

Starfleet Research co-branded eBooks harness the power of specificity, deep-diving into focused topic areas, while demonstrating the best in thought leadership, research-based insights, and creative design. Starfleet Media handles all research, content development, graphic design and production work. Whereas internal, vendor-produced content assets are commonly viewed as thinly-veiled marketing collateral, the Starfleet Research brand brings an unmatched “cloak of credibility.” Co-branded eBooks enable solution providers to demonstrate thought leadership, raise brand visibility and generate qualified leads. With Starfleet Research co-branded eBooks (and infographics), the content focus and key takeaways are developed to align with the solution provider’s competitive strengths, go-to-market messages, and how the solution provider seeks to educate its target prospects.

Solution providers receive perpetual licensing rights; the content can be repurposed into company blogs, social media, derivative publications, etc., and used however else they see fit.

Programs may include a co-branded Webinar, with Starfleet Research analyst participating as the featured speaker and Starfleet Media helping to promote the event to drive registrations.

Lead time: 2-3 months

Cost: Varies, depending on multiple factors, including the topic and content focus, whether the eBook can leverage existing research data or requires a custom survey, and whether the deliverable is to include a lead generation component

To learn more, please contact Marv Allen at marv.allen@starfleetmedia.com.

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Restaurant Solution Providers: Get Free Access to the Largest U.S. Database of Pre-Opening Restaurants

adminElan — Sat, 23 Nov 2019 22:06:03 +0000

For a limited time, Starfleet Media is offering a 1-month subscription (a $1,150 value) to Restaurant Activity Report (a premier content distribution and lead generation partner) to restaurant technology solution providers that participate in Smart Decision Guides and/or Starfleet Research co-branded eBooks as an added benefit at no extra cost. Advertisers in Restaurant Technology News (a Starfleet Media publication) or solution providers that purchase 36 credits for publication of press releases and bylined articles are also eligible. Restaurant Activity Report is the world’s most extensive and comprehensive database of pre-opening as well as existing restaurants in the U.S. market. Many of the world’s leading restaurant technology solution providers rely on Restaurant Activity Report in support of their prospecting activities. The benefits include pre-opening restaurant leads sent twice per week, with complete contact information and restaurant descriptions, and access to the entire Restaurant Activity Report searchable database of both pre-opening and existing restaurants. Additional benefits may include three regional and/or national marketing email blasts sent to up to 20,000 restaurant owners and operators.

To learn more about this special opportunity, please contact marv.allen@starfleetmedia.com.

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Publishing Agenda: 2020 Smart Decision Guides for Hospitality Solution Providers

adminElan — Fri, 15 Nov 2019 20:22:20 +0000

More than a dozen leading hospitality technology solution providers have already renewed their participation for 2020 in our multi-sponsored Smart Decision Guides, which are independently produced by Starfleet Research (the IT market research arm of Starfleet Media). These titles, are widely regarded as the most definitive and authoritative resources for IT decision makers researching next-generation technology solutions. Turnkey content marketing and lead generation program includes licensed content asset as well as a guaranteed number of qualified leads based on each underwriter’s target prospect criteria. Because Smart Decision Guides are limited to five (5) company underwriters (generally, the leading providers in that competitive arena), there may be limited or no availability on the following titles:

The 2020 Smart Decision Guide to Hotel Property Management Systems (publishing Q1 2020) – Everything you need to know about next-generation hotel property management systems – and how to select the right one for your business
The 2020 Smart Decision Guide to Restaurant Management and POS Systems (publishing Q1 2020) – Everything you need to know about next-generation restaurant management and POS systems – and how to maximize IT success
The 2020 Smart Decision Guide to Hospitality Revenue Management (publishing Q2 2020) – Everything you need to know about next-generation AI-powered revenue management – and how to maximize success for your hotel or resort
The 2020 Smart Decision Guide to Hotel Guest Experience Management (publishing Q2 2020) – Everything you need to know about Guest Experience Management – and how to select the right solution(s) for your hotel or resort
The 2020 Smart Decision Guide to Restaurant Guest Experience Management (publishing Q2 2020) – Everything you need to know about Guest Experience Management – and how to select the right solution(s) for your restaurant

As a reminder, or for those solution providers who may be unfamiliar with the program, underwriters receive a licensed version of the content asset (with their logo only on the cover and their profile page only in the appendix) for use in their own content marketing campaigns.

That helps explain why our client partners include 8 of the 10 largest (by revenue) hospitality technology solution providers.

To learn more, please contact marv.allen@starfleetmedia.com.

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Get Starfleet Media’s “2020 Programs and Media Kit” – Just In Time For Budgeting Season

adminElan — Wed, 30 Oct 2019 00:41:46 +0000

Good news if you’re a technology solution provider looking to maximize the value of your content marketing budget for 2020. Starfleet Media’s “2020 Content Marketing Programs and Media Kit” is now available. The publication provides everything you need to know about our Smart Decision Guides, widely regarded as the most definitive and authoritative resources for IT decision makers researching next-generation technology solutions, and our Co-Branded eBooks, which harness the power of specificity, deep-diving into focused topic areas, while demonstrating the best in thought leadership, research-based insights, and creative design. The publication also outlines the benefits of Benchmark Reports, which focus on how companies maximize performance and achieve their desired objectives with specific technology-enabled business initiatives. (Unlike Smart Decision Guides, which are industry-specific, Benchmark Reports are not industry-specific.) Also, learn about the range of opportunities, both paid and unpaid, to reach a global audience of hotel and/or restaurant IT decision makers and influencers in a targeted and cost-effective manner with our industry publications: Hotel Technology News and Restaurant Technology News. Both publications now rank as top organic Google search results for the terms “hotel technology” and “restaurant technology,” respectively, and for many related terms, accounting for thousands of new website visitors and hundreds of new subscribers each month and ensuring that client partner content is found by hospitality professionals in the market to make a technology-related purchase decision.

Please contact us to request Starfleet Media’s “2020 Content Marketing Programs and Media Kit.” We hope to partner with you, if we don’t already, and play an instrumental role in your success in 2020.

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Best Practices for Leveraging Starfleet Research Content Assets on LinkedIn

adminElan — Fri, 27 Sep 2019 20:04:19 +0000

There are countless ways to put a Starfleet Research content asset, be it the licensed version of a Smart Decision Guide or benchmark report, a co-branded eBook or an infographic, to good use. In most cases, “good use” means using it as the basis for a content marketing and lead generation campaign. There are many different channels that can be used for this purpose. One channel that has proven especially effective is LinkedIn, given its business-related orientation and interest-specific audiences. And one approach that has also proven especially effective involves sharing a single research finding in a post, which then links to a landing page. Often, a single, compelling stat is all it takes to pique a reader’s interest and prompt him or her to click through to the landing page where they can read more and download the content asset.

Here, as an example, is a series of LinkedIn posts from Oracle Hospitality that leverage the licensed versions of two 2019 Smart Decision Guides. Clearly, the social media marketing team has mastered the practice of promoting content through selected research findings.

Here are a few other examples of Starfleet Research content assets, including co-branded eBooks and an infographic, our client partners are currently promoting via LinkedIn. One example (Heartland) is a paid promotion, which gets the post in front of many more potential prospects. In all cases, the posts serve as teasers designed to drive readers to landing pages. There they can learn more and access the content asset via a gated field form or, as in the case of the infographic, which was published on Hotel Technology News (a Starfleet Media publication), they can access it directly.

Have you tried promoting your licensed version of a Smart Decision Guide or other Starfleet Research content asset via LinkedIn? You may be pleasantly surprised by the response you receive.

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For Technology Solution Providers, Infographics Can Tell a Good Story

adminElan — Fri, 30 Aug 2019 18:11:26 +0000

While infographics are rarely gated, meaning no customer prospect information is required to access them, that doesn’t mean this type of content asset does not serve a valuable purpose. On the contrary, there may be no better brand-building vehicle. In fact, in a recent survey our co-branded infographics were rated valuable by 92 percent of marketers given their ability to drive website traffic and create brand awareness. According to other research, infographics receive three times more likes and shares on social platforms, on average, compared to other types of content assets, driving increased traffic to a company website or landing page. Let’s face it: Infographics have the power to transform dull data into captivating imagery.

At Starfleet Media, our in-house content development and design team is often busy producing co-branded infographics that leverage the latest research from Starfleet Research, our IT market research arm, as well as other research sources, on behalf of our client partners.

Below is a recent example of a co-branded infographic that incorporates research data from Starfleet Media as well as another third-party source:

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Starfleet Media Announces Publishing Agenda for 2020 Benchmark Reports

adminElan — Mon, 15 Jul 2019 17:16:26 +0000

Starfleet Media today announced that eight benchmark report titles, including several revised and updated editions of previously published titles that proved to be popular among technology decision makers will be featured in the 2020 lineup of Starfleet Research benchmark reports. Several surveys (e.g., Application Performance Management and Enterprise Business Intelligence) that will serve as the basis for the best practices market research findings have already launched and will be promoted over the coming months to generate the requisite number of qualified responses. Some benchmark report titles have already been licensed on either an exclusive or shared basis by leading technology solution providers. Infor, for example, a global leader in business cloud software products and long-time client partner, has claimed exclusive licensing rights to The 2020 Benchmark Report on Enterprise Performance Management in support of their d/EPM platform capabilities.

The 2020 benchmark report titles, along with publishing dates and descriptions, are as follows:

The 2020 Benchmark Report on Application Performance Management (publishing Q3 2019) – How Top-Performing Companies are using next-generation API capabilities to speed the development of new applications, optimize the performance of existing applications, and improve customer satisfaction and employee productivity

The 2020 Benchmark Report on Enterprise Business Intelligence (publishing Q3 2019) – How Top-Performing Companies are using next-generation EPM capabilities to make smarter business decisions and drive profitable growth

The 2020 Benchmark Report on Enterprise Performance Management (publishing Q3 2019) – How Top-Performing Companies are using next-generation EPM capabilities to make smarter business decisions and drive profitable growth

The 2020 Benchmark Report on Digital Asset Management (publishing Q1 2020) – How Top-Performing Companies are using next-generation DAM capabilities to optimize digital content organization and access, both inside and outside the organization, automate workflows, manage permissions and ensure brand consistency

The 2020 Benchmark Report on Enterprise Resource Planning (publishing Q1 2020) – How Top-Performing Companies are using next-generation ERP capabilities to integrate business processes and automate information flows across back- and front-office functions to reduce operating costs and drive profitable growth

The 2020 Benchmark Report on Enterprise Asset Management (publishing Q1 2020) – How Top-Performing Companies are using next-generation EAM capabilities to optimize maintenance operations, reduce equipment downtime, streamline purchasing and procurement, ensure regulatory compliance and drive business growth

The 2020 Benchmark Report on Corporate Learning Management (publishing Q2 2020) – How Top-Performing Companies are using next-generation LMS capabilities to deliver personalized learning experiences based on company objectives and learner needs to boost employee knowledge and productivity and improve business performance

The 2020 Benchmark Report on Human Capital Management (publishing Q2 2020) – How Top-Performing Companies are using next-generation HCM capabilities to empower HR professionals to optimize talent acquisition and onboarding, streamline workforce processes and systems, and improve employee performance

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Starfleet Media Publications Announce “Choice Awards for Environmental Good” Competition

adminElan — Wed, 05 Jun 2019 16:44:18 +0000

In honor of World Environment Day, as designated by the United Nations, Starfleet Media industry publications Hotel Technology News and Restaurant Technology News today launched the Choice Awards for Environmental Good competition. This annual event is being established to recognize excellence and innovation in providing and/or utilizing next-generation hospitality technologies to achieve sustainability and eco-friendly practices in hotel and restaurant operations. Hotel and restaurant owners and operators, technology solution providers, public relations firms and others are encouraged to enter this achievement awards competition by nominating themselves or others. Readers and staff will then vote to select the winning entries. Companies from anywhere in the world are eligible to compete. The entry deadline is July 31, 2019. Winners will be notified no later than August 31, 2019.

Achievement award winners for the “HTN Hoteliers’ Choice Award for Environmental Good” will be selected in each of the following categories:

Excellence in Utilizing Technology to Reduce Hotel Energy Consumption
Excellence in Utilizing Technology to Reduce Hotel Waste
Excellence in Utilizing Eco-Friendly Hotel Materials and Design Technology
Excellence in Utilizing Technology to Build a Green Hotel Supply Chain

Additional information about the “Hoteliers’ Choice Award for Environmental Good” competition can be found here.

Achievement award winners for the “Restaurateurs’ Choice Award for Environmental Good” will be selected in each of the following categories:

Excellence in Utilizing Technology to Reduce Restaurant Energy Consumption
Excellence in Utilizing Technology to Reduce Restaurant Food Waste
Excellence in Utilizing Technology to Reduce Restaurant Non-Food Waste
Excellence in Utilizing Eco-Friendly Materials and Design Technology
Excellence in Utilizing Technology to Build a Green Restaurant Supply Chain

Additional information about the “Restaurateurs’ Choice Award for Environmental Good” competition can be found here.

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Starfleet Touches Down at Hospitality Industry Trade Shows

adminElan — Fri, 24 May 2019 16:32:52 +0000

It’s that time of the year, when folks from Starfleet Media, our IT market research arm (Starfleet Research), and our industry publications make the rounds at the major industry trade shows focused on the hospitality sector. This allows us to stay smart on the latest technology innovation at hotels and restaurants. It’s also a great opportunity to meet a lot of the folks on the solution providers side who we work with regularly, but who we know only by their phone voices, face-to-face. This week, it was the National Restaurant Association show in Chicago. The event had record exhibit space at more than 723,000 square feet (three massive expo halls at McCormick Place). Total registration, including exhibitors, exceeded last year’s total at 65,526. It was a huge show, by any measure, and both extremely informative and a lot of fun. After all, at what other industry trade show can attendees walk around sampling the best food in the world like there’s no tomorrow? Fortunately, with all the walking, we burned at least some of those excess calories. Next month, speaking of food and technology innovation, we will be attending the Plant-Based World Conference & Expo at the Javits Convention Center in New York. Our editors will be covering this inaugural event for Restaurant Technology News. And then it’s on to Minneapolis for HITEC, which ranks as the world’s largest hotel technology show, and which our editors will also be covering for Hotel Technology News.

If you’re a technology solution provider, please let us know if you, or others from your company, will be attending either of these upcoming shows. We would be delighted to schedule a time to meet. Also, contact us if you would like to participate in a Two Minute Chat. There is no cost associated with this opportunity. Here, as an example, is one of many we did this week, and thanks to everyone who participated.

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