Starfleet Media is the leading provider of content marketing and lead generation programs tailored to meet the needs of B2B technology solution providers in hospitality, retail, healthcare IT, and other selected niche markets. Participating companies, including many the world's largest and most preeminent solution providers, underwrite the production and distribution of Smart Decision Guides™. Widely regarded as the authorative resource on a given topic, these comprehensive and unbiased content assets help industry practitioners make informed buying decisions. At the same time, underwriters raise brand awareness, educate target audiences, increase website traffic, generate qualified leads and acquire new customers in a cost-effective manner. Starfleet Media also partners with solution providers on co-branded eBooks and infographics as well as custom research projects.
Starfleet Media at a Glance
- We serve the content marketing and lead generation needs of leading solution providers in selected industry sectors, including hospitality, retail and healthcare, with our popular Smart Decision Guides™ as well as licensed benchmark reports, co-branded eBooks, and infographics
- We partner with leading solution providers on a wide range of custom research projects that leverage our subject matter expertise, IT best practices data, industry-leading contact databases, and extensive partner network
- Our clients, which include eight of the ten largest hospitality technology solution providers, range in size from small and medium-size companies to billion-dollar solution providers, most of them leaders in their respective niche markets
- Launched in 2016, Starfleet Research, our IT market research arm, has fast become a world leader in benchmarking best practices in technology-enabled business initiatives
- In 2017, we launched Hotel Technology News and Restaurant Technology News, which have grown to become top-ranked, industry-leading publications with more than 21,000 newsletter subscribers, serving the needs of solution providers with both free and paid opportunities to raise brand visibility and execute targeted marketing campaigns while expanding our presence and capabilities in these niche markets