Content Marketing ROI Archives - Starfleet Media

Get Starfleet Media’s “2020 Programs and Media Kit” – Just In Time For Budgeting Season

adminElan — Wed, 30 Oct 2019 00:41:46 +0000

Good news if you’re a technology solution provider looking to maximize the value of your content marketing budget for 2020. Starfleet Media’s “2020 Content Marketing Programs and Media Kit” is now available. The publication provides everything you need to know about our Smart Decision Guides, widely regarded as the most definitive and authoritative resources for IT decision makers researching next-generation technology solutions, and our Co-Branded eBooks, which harness the power of specificity, deep-diving into focused topic areas, while demonstrating the best in thought leadership, research-based insights, and creative design. The publication also outlines the benefits of Benchmark Reports, which focus on how companies maximize performance and achieve their desired objectives with specific technology-enabled business initiatives. (Unlike Smart Decision Guides, which are industry-specific, Benchmark Reports are not industry-specific.) Also, learn about the range of opportunities, both paid and unpaid, to reach a global audience of hotel and/or restaurant IT decision makers and influencers in a targeted and cost-effective manner with our industry publications: Hotel Technology News and Restaurant Technology News. Both publications now rank as top organic Google search results for the terms “hotel technology” and “restaurant technology,” respectively, and for many related terms, accounting for thousands of new website visitors and hundreds of new subscribers each month and ensuring that client partner content is found by hospitality professionals in the market to make a technology-related purchase decision.

Please contact us to request Starfleet Media’s “2020 Content Marketing Programs and Media Kit.” We hope to partner with you, if we don’t already, and play an instrumental role in your success in 2020.

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More Solution Providers Look to Starfleet Media for Custom Lead Gen Campaigns

adminElan — Sun, 28 Oct 2018 06:30:11 +0000

Content development and lead generation are our bread and butter. Usually, the two go hand-in-hand. We’re particularly well known across the core industry sectors we serve — namely, hospitality, retail and healthcare IT — for our Smart Decision Guides program. As part of the underwriting benefits, solution providers receive perpetual licensing rights to a customized version of the Smart Decision Guide (featuring their logo and company description) as well as a guaranteed number of qualified leads based on their target prospect criteria. Perhaps less well known are our co-branded eBooks, produced and promoted on behalf of leading solution providers, which also generally come with a lead generation option. Increasingly, our customers are taking advantage of this option, leveraging our SEO/SEM expertise and content distribution network to generate any number of leads on their behalf through scrubbed downloads of the content asset. This turnkey solution addresses one of the biggest marketing challenges facing any solution provider: how to create high-value content while filling the sales pipeline on an ongoing basis.

As with the Smart Decision Guide program, leads for custom eBook campaigns are typically delivered on a weekly basis. Contact us to learn more.

The post More Solution Providers Look to Starfleet Media for Custom Lead Gen Campaigns appeared first on Starfleet Media.

Explore the Benefits of Starfleet Media Content Marketing Programs

adminElan — Wed, 12 Sep 2018 06:02:24 +0000

Are you a technology solution provider in the hospitality, retail or healthcare space? Are you looking to demonstrate thought leadership, raise brand visibility and generate qualified leads? If the answer to both these questions is a resounding “yes,” then you’ve come to the right place – sort of. While plenty of information about what we do and why dozens of the world’s leading solution providers partner with us on an ongoing basis to reach their marketing and brand-building objectives is available on this website as well as at Starfleet Research, our IT market research arm, additional information, not publicly available, can be found elsewhere on the web. To access this information, all you have to do is ask.

Among other things, you can access sample Smart Decision Guides and other content assets, including co-branded eBooks, benchmark reports, custom research studies, webinars and infographics, understand the different types of programs we offer and the unparalleled benefits of participation, view typical campaign results (and learn about how these results are achieved) and read customer testimonials. We’re always happy to share our customer successes, explore new partnership opportunities and answer any questions.

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Calculating the ROI on B2B Content Marketing

adminElan — Wed, 15 Jan 2014 17:11:36 +0000

“If you can’t measure it, you can’t manage it,” the management guru Peter Drucker famously observed. Much has been written about the need to measure the ROI on content marketing. The challenge of doing so can be significant, however, particularly in the world of B2B.

One problem is that content marketing campaigns can take many different forms, have very different objectives, and be measured using many different performance metrics. Another problem is that the results of the campaigns are often spread out over time, and not all performance outcomes (e.g., brand awareness) are easily quantifiable.

Last week, Forbes ran an interesting article entitled Will the Content Marketing Trends Continue? It Depends On Proving Your ROI. The author offers a useful example of a ROI calculation on — in this case — a white paper. The example (reproduced here) shows some of the costs a B2B marketer is likely to incur as part of the investment on the front end as well as the expected ROI in terms of the metrics that would seem to matter most.

The calculation seems reasonably accurate. Having created and run inbound marketing campaigns around dozens of white papers, we know that $23,500 is a good ballpark estimate on the cost side of the equation. For smaller companies, that represents a hefty investment, however, and it’s more money than many of them are willing to gamble. And while a 2.3x ROI is certainly nothing to sneeze at, we think B2B marketers can do a lot better.

At Starfleet Media, we take great pride in our ability to deliver positive ROI to our clients without fail, and in a highly cost-effective manner. We’re able to do this, in part, by creating economies of scale around content production, distribution and promotion (combining a proven multi-sponsor underwriting model with a state-of-the-art inbound marketing campaign infrastructure and extensive partner network) and by delivering a guaranteed number of qualified leads, allowing our clients to predict conversion rates with a high degree of accuracy.

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